AI Is Here. What Are We Going To Do About It?

AI is not coming. It is already here. It is in the room, in the workflow, and it is not nibbling around the edges. It is replacing us quickly, quietly, and without hesitation.

Over the past year, AI has stormed into every part of filmmaking. Scriptwriting, voiceovers, music, editing, grading, even full scene generation without a camera, crew, or set.

Here is what nobody wants to admit: it is not terrible. It is not clunky. It is good enough.

And good enough is exactly what most clients want.

This is not alarmism. This is happening right now.

AI Filmmaking Tools Are Already Replacing Jobs

Corporate clients are using AI to generate internal communications. Agencies are prototyping campaigns without involving a single creative. YouTubers are producing entire videos with AI-generated faces, voices, and movements.

Mid-level editors, motion designers, colourists, and even cinematographers are already feeling the squeeze.

Tools like Runway, Sora, ElevenLabs, and Topaz Video AI are making post-production faster, cheaper, and more automated. Virtual production, synthetic assets, AI-enhanced grading, and automated editing are becoming standard.

Not in ten years. Not in five. Now.

This is not just another tech shift. It is a seismic disruption. An extinction-level event, not for filmmaking itself but for filmmakers.

AGI Will Accelerate Everything

Artificial General Intelligence (AGI) is no longer science fiction. It represents a level of intelligence that can reason, adapt, and operate at a human level.

According to OpenAI’s Sam Altman and other industry leaders, AGI could emerge before 2030. Geoffrey Hinton, one of the pioneers of AI, left Google warning of how fast this technology is advancing.

Unlike past revolutions, this is not about creating new jobs. This is about replacement at a scale humanity has never seen.

Pew Research has made this clear. AI, especially AGI, will not just automate tasks. It will automate thinking, reasoning, and creativity.

What This Means for Filmmakers

If you work in filmmaking, this is your wake-up call.

The jobs that were already scarce are vanishing. Editing, post-production, VFX, and even cinematography roles are shrinking as AI tools get better and cheaper. Clients are switching to AI because it delivers faster, scalable results.

There is one thing AI cannot do. It cannot replicate what it means to be human.

It cannot live a life. It cannot experience pain, joy, loss, or love.

It cannot create with soul.

From now on, authentic human stories are the only thing that will cut through the noise. Generic, soulless content is a fast track to irrelevance.

Raising your standard is no longer optional. It is survival.

My Call to Action

By 2030, we will be living in a very different world. The filmmaking industry is changing at lightning speed. I know the kind of work I do today might not be available in the years ahead.

And honestly, that does not scare me anymore.

I did not get into this industry for the jobs. I got into it because I love stories, telling them, crafting them, and bringing them to life. That has always been my purpose.

This moment has only sharpened my focus.

Now is the time to chase the work that really matters. Now is the time to tell stories that move people.

If you are a director, writer, or producer with a story that burns inside you, let’s talk.

I am ready to collaborate. Ready to create. Ready to make something real.

Email me. Call me. Let’s make work that lasts and prove that human storytelling still matters.